How it Works
Alliant Marketing uses a model known as “Sponsorship Marketing” to turn staff uniforms into “built-in” revenue streams
Business Overview
Alliant Marketing is a specialized sports marketing company that helps sports-themed businesses turn their employee uniforms into powerful, hyper-local advertising platforms. We combine high-quality custom jersey printing with a strategic sponsorship model, giving small to mid-sized businesses a new way to engage their community and generate recurring revenue.
How it works
Branded Uniforms with a Purpose
We outfit your staff in high-quality, fully customized apparel — tops, bottoms, baseball, basketball, football, or hockey — printed with your business branding, colors, and messaging. These uniforms are not just functional — they’re conversation starters that amplify your brand.
Sponsor-Backed Revenue Stream
Your new uniforms become more than just apparel. Through our apparel sponsorship program, you can sell “ad space” to local businesses who want exposure in front of your thousands of daily patrons, passersby, and fans. Think of it like NASCAR for your staff — logos placed on high-visibility zones of the uniform (front chest, sleeve, back, etc.), available in 3, 6, 9, or 12-month slots.
We Handle the Logistics
Alliant Marketing provides your business with a custom online sponsor portal. This portal allows your advertising partners to view available uniform spots, choose their ad term, upload artwork, and pay directly. We manage the backend, so you focus on your business while creating new income from your uniforms.
Local Exposure That Works
Every server or employee becomes a walking billboard — engaging customers, appearing in photos, and representing both your brand and your sponsor partners. This creates constant exposure for local advertisers and adds real value to your partnerships.
Why it works for you
- Offset uniforms costs: Your sponsors help pay for (or completely cover) the cost of your team’s uniforms.
- Recurring revenue stream: You get paid monthly from advertising partners for ad space on your uniforms.
- Enhanced brand indentity: Staff looks unified, professional, and 100% on-theme with your sports-centered environment.
- Support local: By offering ad space, you become a marketing partner to the local business community — everyone wins.
How you get paid
- Uniforms: We provide and print the uniforms, customized to your brand and sponsor layout. You purchase the uniforms directly through us.
- Sponsor fees: You collect monthly fees from advertising partners through your Alliant Marketing portal.
Fees you pay us
- Monthly fee: You pay us a flat monthly management fee for your customer portal and sponsor tracking.
- Uniform fee: You pay us for uniform design and printing.
turn your uniforms into revenue-generating assets
Partner with Alliant Marketing and turn team spirit into community-powered marketing.